Profitable Business Building Programme

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About Course

The Profitable Business Builder is a Practical Course that takes the guesswork out of building Profitable New Businesses that survive longer than 3 tears. It teaches Entrepreneurs How to build Profitable New Businesses Step By Step. It is designed for people who are ready to build a Profitable New Business and want to do so independently without relying on a Business Coach or Consultant.  The recommended Implementation pace; 1x chapter per month. At the end of this Course, you will have built a Profitable new Business

This Instrument takes the guesswork out of building new businesses by laying out a Scientific Methodology that new entrepreneurs can follow to build Profitable, Fundable Businesses. The recommended Implementation pace; 1x chapter per month.

You should expect to spend: 8 hours a week for 18 Months if you are an Independent, disciplined entrepreneur and 8 hours per week for 36 months if you want to build your business at a relaxed pace.

What this programme offers

Introduction & the Fundamentals of Entrepreneurship – Chapter 1 – 5:

      • Entrepreneur types.
      • The realities of running a business.
      • Identifying commercially viable business opportunities.
      • Identifying & understanding target customers.

Laying the foundation – Chapters 6 – 10

      • How to do effective research for business building.
      • Calculating the costs of setting up & operating a business.
      • Pricing: how to do it effectively to ensure profitability.

Building the business – Chapters 11 – 15

      • How to add value.
      • How to get off the ground.
      • Using technology effectively.

Growing the business – Chapters – 16 – 20

      • Planning for growth.
      • Marketing products &/or services.
      • How to hire the right people.

Sustainability – Chapters 21 – 25

      • The Non-Negotiables.
      • Getting advice.
      • Choosing the right business partners.

This Instrument is, the quintessential start up MBA.

All registrations are valid for 36 months i.e. you will have access to this tool for 36 months, upon registration.

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What Will You Learn?

  • If you Implement the guidance provided by this tool you will end up with a profitable new business.
  • The principles taught in this tool are applicable in any sector of the economy.
  • This tool provides a singular, universal view of what profitable business building looks like.
  • This tool ensures entrepreneurial thinking and an understanding of the realities of entrepreneurship, as core skills for new entrepreneurs and those who support entrepreneurs.
  • When Implemented section by section, this tool will enable new business owners to develop fundable business plans, suitably architected around their new business.
  • It provides an ongoing return on investment; a single registration, purchased once, lasts a 36 months.
  • It provides blocks of foundational business building knowledge on top of which existing acceleration interventions may be applied and/or new ones built.
  • It is designed to drive an organic increase in new venture creation and to raise the survival rates of new businesses.

Course Content

Profit, the Foundation of all Business Growth & Sustainability
When you own and run a business. There is only one thing that matters, Profit! This tool will teach you how to build a profitable new business step by step.

  • Important: Please read this welcome note – welcome Note.
  • The Profitable Business Building Canvas.

Chapter 1: Know who you are.
This chapter details the 5 types of entrepreneurs that exist, to help you decide which type of entrepreneur you are and how to approach your entrepreneurship journey.

Chapter 2: The Reality of Starting a Business.
Chapter 2 details what it's really like to own a business. It's not pretty!

Chapter 3: The Do’s and the Don’ts’s
There's a right way to start a business and there is a wrong way to start a business. In this chapter, we unpack the difference between the two, so you know what to do when you start yours.

Chapters 4 & 5: Good Ideas vs. Commercially Viable Problems vs. Understanding your customers.
In Chapters 4 & 5, We highlight a the critical success factor for business success; problem-solving, and how you need to think about it. Understanding your customer and their problem.

Chapter 6: Do the right research.
Doing research for a business means understanding how big the business opportunity you want to pursue is. This is how you know whether it is worth the effort or not. Chapter 6 details how to do research for your business correctly.

Chapter 7: Opportunities vs. Business Opportunities.
Not all opportunities are business opportunities. What you need to pursue, are business opportunities. Chapter 7, will help you tell the difference.

Chapter 8: Starting a business costs money; Lots of it.
There is absolutely nowhere on earth where a business can be started and run without money. The concept of bootstrapping is a dangerous lie. Setting up and running a business, are two different activities that each require money. Starting a business without enough money to set it up and keep it going, is one of the biggest causes of business failure. Here, you will learn how to calculate the cost of setting up your business, so you are ready to trade.

Chapter 9: The true cost of business ownership.
Keeping your business open is an expensive exercise, especially If you are not making any money. The bigger the business, the more expensive it is to run. It is equally important for you to know how much it will cost you to keep your doors open, from day today. This way, you know exactly how much money you need to make to keep your business going or, how much money you need to pour into your business before it starts making enough money to run itself.

Chapter 10: Pricing – How to make sure you are Profitable.
Getting pricing right, for most businesses, new and old, is exactly like trying to catch a ghost in the daytime. Thankfully, there is a scientific way of doing pricing to make sure you always come out on top. This chapter will teach you,the science of pricing, the right way.

Chapter 11: Add Value.
In the recent past, it used to be that if you figured out a way to solve a recurring problem that people had, you could start a successful business solving that problem. Then technology happened and it became easy for anyone to start a business. Now, above and beyond solving a problem, you must add value while solving that problem.

Chapter 12: Save, Save, Save.
No one is going to give you money to start a business. The only option you have is to find and save your own money. That's it. Take these steps to make sure you save enough money to start and run your business until you become profitable.

Chapter 13: Have the difficult conversations.
Once you have decided that you want to start a business, it is important that you communicate your decision to your loved ones. Your decision, inevitably, will have consequences that all your need to discuss. Chapter 13 will help guide these conversations.

Chapter 14: Getting off the ground.
This chapter details how to get started trading once you have set up your business.

Chapter 15: Technology is your best friend.
Technology can make doing business easy and cost-effective. However, there is a methodology to help you use technology effectively. Chapter 15 details this methodology.

Chapter 16: Cash is King Always.
Chapter 16 will show you how to make sure you always have enough money in your business to keep it running day to day.

Chapter 17: Planning for growth.
Growing a business requires a type of effort that is different from starting a business. You will be required to change the way you do things for your business to grow if you want it to grow.

Chapter 18: Change your habits-Discipline & Consistency.
Whether it is a warm sunny day or it is a cold, dark Monday morning, you must get up and go run your business. This means there are things you will always have to do to make sure your business keeps moving forward and you are not distracted by the circumstances of your day-to-day life.

Chapter 19: Marketing: Sell your solution first and your business second.
People don't care who you are and why your business exists if it doesn't solve their. Therefore, as soon as you start talking and the words coming out of your mouth have nothing to do with their problems. They will ignore you, therefore, Marketing is about Making the right first impression. Here is how to do it.

Chapter 20: Hiring People.
People are one of the most important ingredients for business success. Here is how to make sure you have the right people working for you.

Chapter 21: Your Ideal Start Up Customers.
Big businesses make the worst customers; they pay late and often make demands that start-up businesses cannot meet. Therefore, when you start a business, you need to focus your efforts on the kind of customers who will be easy to serve. Those customer types are described in this Chapter.

Chapter 22: The Non- Negotiables.
Whether you like it or not, know it or not. There are certain things 18 you must-do if you want to start and run a successful business. Those non-negotiables are discussed in Chapter 22.

Chapter 23: Getting advice.
Hope, Optimism, and a desire to solve problems are all-natural qualities of entrepreneurs. However, these can be quickly destroyed if you ask for advice from the wrong people. Chapter 23 is about getting the right advice, the right way.

Chapter 24: Choosing a business partner.
Do you need a business partner? How many business partners do you need? How will having a business partner help you, if at all? Partnering with someone in business is like marriage; you want to make sure you have the right partner for what you are trying to do.

Chapter 25: Setting up for growth and Independence.
Any business or side hustle you have needs to be able to run independently of you. That way, you can turn your attention to other parts of your life while your business makes money for you. Chapter 25 will help you prepare your business for growth & independence.

End Note

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